Hubspot: Features, Pricing & Alternatives

TL;DR

Hubspot at a glance

AI-powered customer platform and Smart CRM with marketing, sales, and service tools for growing businesses. Pricing starts from ₹1,360/mo with a free tier available. Key strengths include smart crm, contact management, pipeline management. Security: Published posture.

Overview

What is Hubspot?

HubSpot is a customer platform built on an AI-powered Smart CRM. It brings marketing, sales, and service teams onto one system that covers the whole customer journey. Its free CRM includes contact management, sales activity logging, communication history, and pipeline management. Paid editions of HubSpot's product hubs come in Starter, Professional, and Enterprise tiers. HubSpot also offers live chat, lead capture forms, email templates, an Outlook integration, and a marketplace of connected apps. It markets the platform to startups, small businesses, and enterprises.

Audience

Who should use Hubspot?

Centralizing customer data for marketing, sales, and service teams
Managing leads and the sales pipeline
Capturing website leads and syncing them to the CRM
Free CRM for startups and small businesses

Capabilities

Key features

Smart CRM
Contact management
Pipeline management
Lead capture forms
Free live chat
Email templates builder
Lead management
AI-powered contact data enrichment and duplicate detection
Sales activity logging and communication history

For founders

Why founders love Hubspot

HubSpot helps startups streamline their marketing and sales efforts, enhancing customer engagement and growth potential.

Trust

Security assessment

Security: Published posture

Published posture scored 12/20 or above. We check HTTPS, a reachable privacy policy, and stated compliance commitments. We do not perform security testing.

Last assessed: 17 August 2026

Methodology

How this score was built

Each scored criterion links to the published page it was derived from. Unscored criteria are marked, not guessed. This listing has not been hands-on tested.

Security & Data Privacy
The privacy policy is accessible and HTTPS is used, indicating a strong security posture.
Source: legal.hubspot.com
8/10
Functionality & Features
The homepage provides a clear overview of the software and tools offered.
Source: hubspot.com
8/10
Ease of Use
Requires hands-on use of the product.
Not assessed
Pricing & Value
The pricing page is present and outlines various pricing options.
Source: hubspot.com
8/10
Reliability & Performance
Requires hands-on use of the product.
Not assessed
Integration Capabilities
The integrations page lists various apps and connectors available.
Source: ecosystem.hubspot.com
8/10
Customer Support
The support page is accessible and provides help resources.
Source: help.hubspot.com
8/10
Company Stability
No citable published evidence in this pass.
Not assessed
Update Frequency
No citable published evidence in this pass.
Not assessed
Startup-Friendliness
No citable published evidence in this pass.
Not assessed

FAQ

Frequently asked questions

What is Hubspot and what does it do?

AI-powered customer platform and Smart CRM with marketing, sales, and service tools for growing businesses. Key capabilities: Smart CRM; Contact management; Pipeline management. Commonly used for Centralizing customer data for marketing, sales, and service teams, Managing leads and the sales pipeline, Capturing website leads and syncing them to the CRM.

What does Hubspot cost in India?

Hubspot starts at ₹1,360/month (plus 18% GST). A free plan is available to get started.

Is Hubspot safe for startups?

Hubspot has a published security posture scoring 12/20 or above (HTTPS, a reachable privacy policy, and/or stated compliance commitments). We do not perform security testing.